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In the world of Japanese management style, Kaizen means change for the better or improvement. Kaizen refers to the workplace strategy calls for never-ending efforts for improvement involving everyone in the organization managers and workers alike. Generally, a Japanese management Kaizen team has two major components - maintenance and improvement. Each component has its specific functions. The maintenance function is to maintain current technological, managerial, and operating standards while the improvement function is aimed at improving current standards. These same principles can be applied to blogging. Here are ways you can apply Kaizen principles to blogging.

Lets analyze Kaizen for blogging in terms of the Management and Improvement functions.

1. Management

For Kaizen, normally you should concentrate at improving the process rather than at achieving certain results. It is also a process that, when done correctly, it helps to eliminate overly hard work (both mental and physical), and teaches people on how to learn to spot and eliminate wasteful processes. A good blogger should possess the following management skills:

Time Management

Time management helps you to work on the most worthy tasks and to get through them quickly. Time management is not some obscure notion but an important blogging strategy that can be followed to gather a huge amount of success. Many bloggers have failed because they are inefficient and time management can increase that efficiently. Knowing how to manage your time effectively will help you achieve the goals you want with the least amount of effort.

Maximize Blogging Effectiveness

Every blogger puts a lot of effort in creating a blog and then posting content regularly but then its even more important that the content is read by many people.

Keywords

Always try to build an understanding of the keywords used in your blog. You should also understand how your blogs unique characteristics and how your blog can fit in with the current concerns of your audience. This understanding will help you to develop content and also target conversations.



2. Improvement

Under the improvement function, a blogger should work continuously towards revising the current standards, once they have been mastered, and establishing higher ones. Improvement can be broken down between innovation and Kaizen. Innovation involves a drastic improvement in the existing process and requires large investments. Kaizen signifies small improvements as a result of coordinated continuous efforts. Areas that require constant improvement for a blog are:

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via search results. A blog that is ranked higher in a search engine result page, will have more searchers visit the blog. A good blogger should always pay attention to the latest SEO techniques in order to fully optimize ones blog for search engines. A high search engine ranking is also essential for better blog revenues.

Writing Skills

Blogging is about writing. In order for you to publicize your blog content, you should always strive to improve your writing skills. While most people think of writers as infinitely talented, living in some rarified air denied to the rest of us, writing is a learned skill. While some people are indeed born more talented with the written word than others, most people can become better writers simply through practice. Blogging is as good a practice field as any.

Internet Marketing

Your blog does not serve a good function if it is not marketed properly. Without the proper marketing, you may end up having limited number of readers. You should learn some basic marketing tips for your blog. Some of the basic marketing techniques are like joining a blog network e.g., mybloglog, 9rules etc, submit your blog to directories, have a contest, create links and trackbacks and many more.

True to the principle of Kaizen, you should always strive for small improvements for your blog. A continual small improvements and standardization yields large results in a form of compound productivity improvement.

Kuan Hoong is currently residing in Nagoya Japan. He is passionate about eBay. He also blogs regularly on topics related to SEO and Internet Marketing. You can visit his blog at kuanhoong dot com

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Naturally we have all been raised to write for the human reader. I doubt many parents raise their children remarking, "Now Johnny, be sure to practice writing so the robot can read your story!" As crazy as it sounds, bloggers are faced with the task to not only write for humans, but for robots too!

Have you written your blog posts for humans only, or do you also aim to please the robots appetite for the latest scoop? Although it may be your specialty, robots are not looking to read the latest gossip, but they are looking to read strong keywords and key phrases. To please the robots be sure to toss the robots some keyword biscuits and key phrase sandwiches so you will be handsomely rewarded! For good seo, (search engine optimization) the primary keywords are those found in your blog post titles. Your blog post titles have the greatest impact for bringing in organic traffic from the search engines.

Blogging with robots in mind is not the easiest task for bloggers because it means we have to write in a manner that may seem awkward as we create the content. If the content was not carefully crafted it may result in feeling a repetitious flow of specific keywords when the human reader takes a gander at your blog posts. If you were in an English class and submitted a story written in a manner to find favor from a robot, the teacher would probably give you bad marks for being too repetitious with certain words. One rare exception would be if your teacher is a robot!

When it comes to search engines and robots, proper keyword selection, placement and repetition are helpful in order to establish your main keywords and key phrases for your blog. For most, that is not second nature, but instead a learned process in blogging. Bloggers must find a happy medium between writing for the human reader, and writing for the robots. Ultimately you may prefer to write for the human reader first, and the robots second. If that is the case and you are the human reading this article, be sure to tell the robots to get behind you in line!

Did I write for the robot here? Hmm, I better throw the robot some keyword biscuits to lure him in to get my keyword higher up in the search results. So please have a blogging, blogging, blogging, good time!

Tammara Nelson

Marketing has been my background most of my work life. In late 2005 the course of my work life changed, which led to an interest in blogging in 2006. As they say, "One thing leads to another!" and that was how I became the founder of Link and Blog Challenge! linkandblogchallenge.com

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