The world of Google AdSense is a rapidly expanding one, and the level of competition has been growing in recent years. It is important, therefore, for those already involved in the program to constantly look for ways to improve their performance and grow their revenue. It is also important for those new to the program, or considering signing up, to learn as much as possible before jumping in. The learning curve for Google AdSense is low, but it can take some time to tweak the ads for maximum effectiveness.
One of the factors that can make a big difference in the performance of an AdSense program is the number of ad blocks you use. While it is of course a bad idea to cover your website with nothing but ads, a few strategically placed ad blocks on the various pages of your website can increase the click through ratio and make the ads for visible to your website visitors.
In fact posting several different ad blocks on the same page can do a great deal to boost the click through percentages. Increasing click through performance is important, since increased click through performance can result in increased AdSense revenue without the need for additional website traffic. Simply put, you end up making more money with the same number of visitors.
In addition to the fact that additional ads can increase click through percentages, different types of ads can be hosted on each page of the website. This strategy can also help to boost performance and earnings. It is important of course that the ads hosted on each page relate to the subject of that page, and to the overall theme of your website.
For instance, let's say your website is all about antique and classic cars. You may have a page related to car shows, everything from how to enter to what to bring to the level of competition to expect. That page could host ads for upcoming car shows, car show guides, high end car polishes and the like. As long as your site contains plenty of useful and informative articles related to the world of car shows, Google should be able to send those ads your way. Placing the ads strategically throughout the page can provide excellent results.
Similar strategies can be used to the same effect on all the other pages of your website, allowing a number of different but related types of ads to entice your customers and boost your AdSense revenue. It is important of course to constantly review your performance and ensure that you are doing everything you can to keep your visibility, and your earnings, at their highest possible levels.
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